Business Ethics and Portfolio management †MyAssignmenthelp.com

Question: Discuss about the Business Ethics and Portfolio management. Answer: Introduction Corporate social responsibility is an important part of every business. Any additional step that a business takes to become more socially responsible is its corporate social responsibility. The business ethics adopted by every company have a huge impact on the business as well as the positioning of the brand in the minds of the consumers. There are a list of 5 companies that have been compiled together to form a portfolio of good corporate social responsibility. Patagonia Patagonia is a leading apparel brand. The company makes active wear clothes and accessories. Patagonia ensures that their raw material is safe for the environment (Long Fain, 2015). It is a rubber free organization no product contains any amount of rubber. Patagonia also works hard had reducing the carbon footprints on the world by effectively managing their waste. One of Patagonias important contribution is through their plan 1% for the planet. Through this program, the company ensures that 1% of their total sales every year is spent in bettering the planet through environment support programs (ORourke Strand, 2017). Patagonia was also the first brand to launch products in pesticide free cotton. In fact the company makes sure that all of its raw materials are ethically sourced and highly environment friendly. Adobe Adobe has been one of the greenest IT companies in the world. The brand has earned immense trust and respect among all its customers. Adobe has consistently put efforts in reducing its carbon footprints. Adobes headquarters are entirely green with the most effectivewaste management system in place. Adobe has initiated over 70 energy conservation projects to improve the brands environmental sustainability. Over 2000 employees at Adobes headquarters actively engage in recycling and composting programs (Sharma, 2017). Their efforts today have helped in diverting 97% of sites solid waste from landfills. Adobes sustainable practices extend to the entire supply chain of the brand from inventory management, reduction of shipping materials, scrap recycling and safe working conditions. Adobe has won numerous awards for training effectiveenvironmental management to its employees as well. The offices are well equipped with effective waste disposable and the best part is the employees take perso nal responsibility to take good care of the environment. Adobe has a go green motto for all its employees and consumers including think green, act green, eat green, and build green , read green and shop green. Adobes future plans include introducing over 2000 new projects for environmental development and substantial reduction in the carbon footprints as well as generated waste by the brand on a global scale. New Belgium Brewing New Belgium Brewing Company is a leading brewing firm with customers spread across the globe. At present the company is working hard on reducing its carbon footprints. The company has a goal to reduce these carbon emissions to 16kg in 2020 from 18kg in 2014 (New Belgium Brewing Company, 2018). At present the company is diverting 99.9% of its waste and ensuring substantialmanagement to continue the same in the longer run (Reisdorf Wiedinmyer, 2017). These waste management plans continue to all their offices across the globe. They strongly believe that cleaner water makes better beer hence they ensure best quality of their products through the use of clean water. The brand is also working at reducing its water consumption with a goal of reducing the water consumed for beer ration to 3.5:1 from its current 4:1. There are team of people who keep a stern eye on the total amount of natural resources used by the brand. Employees of New Belgium Brewing Company are also trained to reduce eve ryday waste and energy consumption. Uber Uber is a taxi giant with its presence in over 120 countries across the globe. Uber is brand that has changed the shape of the taxi industry. Along with adding convenience to the lives of people, Uber is also a highly environment friendly company. It is the brands aim to reduce the usage of personal cars in the world. For the same reason, Uber has launched Uber Pool services where up to four people who are travelling to a nearby destination can pool the cab rather than taking four different taxis (Halbheer, Gartner, Gerstner Koenigsberg, 2017). Their attempts to reduce the carbon footprints include ensuring that each and every car is thoroughly tested and goes through a tough process of ensuring reduced pollution emissions. Uber has also been reducing prices of the Uber Pool facility to encourage people to share their cabs. These efforts are largely appreciated by many governments. On the world environment day, Uber released a green index which depicted that the launch of uber pool has helped the capital city of India save 936000 liters of petrol till date (Business Standard, 2017). These figures are clear evidence of the massive change that Uber can make to the world. Peerby Peerby is a disruptive innovation that is leading the global markets across various industries. The business model involves a mobile application that allows people to share or buy products from the people around them. They work on the model that every product has a certain life cycle and not every person uses the product through its entire cycle. Therefore in order to increase the life cycle of the product, it is wiser to share or sell it to someone in need. The idea itself is so highly sustainable that it has reduced the demand for new goods altogether. When people buy less goods, then automatically the waste from those goods also decreases. This is especially true for plastic goods. The company is trying to devise an alternative from the current consumption and throw away culture. Currently, the brand has a billion dollar worth of products available on their platforms (World Economic Forum, 2016). The brand has been established with an aim of reducing tons of waste, carbon and gree nhouse gas emissions. But most importantly, the brand vastly reduces the need to consume virgin natural resources every year for producing new goods. The company is yet small but the reason behind adding this to the portfolio was to acknowledge the brilliance behind the idea and the business plan of the brand. References Business Standard, 2017, World Environment Day, Retrieved from https://www.business-standard.com/article/current-affairs/world-environment-day-how-uber-saved-fuel-reduced-pollution-in-delhi-117060500249_1.html. Halbheer, D., Grtner, D. L., Gerstner, E., Koenigsberg, O. (2017). Optimizing service failure and damage control.International Journal of Research in Marketing. Long, M. M., Fain, D. (2015). The Clothing Swap: Social, Sustainable, and Sacred. New Belgium Brewing Company, (2018), Energy, Retrieved from https://www.newbelgium.com/Sustainability/Environmental-Metrics. ORourke, D., Strand, R. (2017). Patagonia: Driving Sustainable Innovation by Embracing Tensions.California Management Review,60(1), 102-125. Reisdorf, J., Wiedinmyer, C. (2017).Report to the International Global Atmospheric Chemistry Project(No. DOE-IGAC2016-SC0016041). University Corporation for Atmospheric Research (UCAR/CPAESS), Boulder, CO (United States). Sharma, S. K. (2017). A comparative study of corporate social responsibility in public and private sector organizations in India. World Economic Forum, (2016), 5 Environment friendly companies, retrieved from https://www.weforum.org/agenda/2016/12/5-environmentally-friendly-companies-that-are-changing-the-world/.